by Shelle Rose Charvert

I first came across this book when I was researching Influence.

The contention of the book is that the words that people use tell us a great deal about their motivation and work traits.

By asking certain questions you can find out their preferences.

This information can be used in a number of ways:-

  • to build rapport (“she’s speaking my language”)
  • to understand job design preferences (useful for recruitment and selection)
  • for marketing purposes – to appeal to and attract a certain type.

There is a Language and Behaviour (LAB) Profile that you can compile for yourself or other people.

Not an easy read but in terms of being able to more effectively influence others, one that bears testimony to the saying ‘the harder I practice, the luckier I get’.

The book image links to Amazon*



© Krista Powell Edwards 2021